Case study: Nuffield Health
Nuffield Health significantly increases bookings with Doctify Trust Badges & Review Boxes
Health & Wellbeing | UK | Nuffield Health
Nuffield Health wanted to build trust and drive conversions
As the UK’s largest healthcare charity, Nuffield Health has been at the forefront of healthcare for over 60 years, offering a wide range of private hospital and clinic services across the country. With 36 hospitals, 95 clinics providing physiotherapy, GP services, and health assessments, and 110 fitness and wellbeing centres, Nuffield Health is dedicated to improving the nation’s health.
“We were looking for a solution to strengthen our online presence – one that would make it easier for patients to access our services while streamlining processes for our healthcare teams. Doctify delivered exactly that.
By collecting and showcasing patient feedback, we’ve been able to attract new patients who feel informed and confident in choosing Nuffield Health for their care.”
Sandra Perry
Trading Performance Manager – Hospitals & Primary Care at Nuffield Health
“We were looking for a solution to strengthen our online presence – one that would make it easier for patients to access our services while streamlining processes for our healthcare teams. Doctify delivered exactly that.
By collecting and showcasing patient feedback, we’ve been able to attract new patients who feel informed and confident in choosing Nuffield Health for their care.”
Sandra Perry
Trading Performance Manager – Hospitals & Primary Care at Nuffield Health
Implementing Doctify Trust Badges & Review Boxes across Nuffield Health website
To build trust and improve patient decision-making, Nuffield Health integrated Doctify’s Trust Badges & Review Boxes across key website pages. These real-time review widgets showcased verified patient feedback on treatment-specific and clinician pages, providing transparency at crucial moments in the patient journey.
A/B testing showed clear, measurable results – Trust Badges & Review Boxes immediately increased engagement, trust, and conversions, giving patients the confidence to take action.
Online bookings
Adding Doctify Trust Badges & Review Boxes across various specialties highlighted real patient experiences and showcased clinicians’ expertise in specific treatments and conditions. This helped visitors better evaluate their options and book with confidence.
Treatment badges
Integrating Doctify Trust Badges & Review Boxes on Cataract Surgery, Knee Replacement, Hip Replacement, and Colonoscopy pages made verified patient feedback more accessible, helping visitors make informed decisions and turning interest into real leads.
Online bookings
Adding Doctify Trust Badges & Review Boxes across various specialties highlighted real patient experiences and showcased clinicians’ expertise in specific treatments and conditions. This helped visitors better evaluate their options and book with confidence.
Treatment badges
Integrating Doctify Trust Badges & Review Boxes on Cataract Surgery, Knee Replacement, Hip Replacement, and Colonoscopy pages made verified patient feedback more accessible, helping visitors make informed decisions and turning interest into real leads.
Why Doctify’s Trust Badges & Review Boxes were the perfect solution
✔️ Relevant feedback: Treatment- and clinician-specific reviews ensured patients saw feedback for the options they were considering.
✔️ Increased trust & engagement: Verified reviews built patient confidence, leading to higher engagement and more conversions.
✔️ Authentic social proof: Real patient reviews showed how others benefited from the expertise provided, offering undeniable, relatable social proof and motivating visitors to take action.
✔️ Simple integration: Easy-to-use widgets were seamlessly added with minimal technical work.
“Doctify’s support team has been incredibly responsive and proactive throughout our partnership, providing training, resources, and quick assistance whenever needed. This hands-on approach has made adoption seamless, helping our staff get up to speed quickly.
More than just a platform, Doctify has been a true partner, working closely with us to engage consultants, refine profiles, and ensure we achieve the best possible results.”
Sandra Perry
Trading Performance Manager – Hospitals & Primary Care at Nuffield Health
“Doctify’s support team has been incredibly responsive and proactive throughout our partnership, providing training, resources, and quick assistance whenever needed. This hands-on approach has made adoption seamless, helping our staff get up to speed quickly.
More than just a platform, Doctify has been a true partner, working closely with us to engage consultants, refine profiles, and ensure we achieve the best possible results.”
Sandra Perry
Trading Performance Manager – Hospitals & Primary Care at Nuffield Health
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Discover more about how Nuffield Health unlocked insights into their practices, clinicians and treatments with Doctify
