Case study: 222 Healthcare
222 Healthcare drives patient confidence and online bookings through automated reviews
General Practice | Stokenchurch, UK | 222 Healthcare
222 Healthcare wanted to build a more authentic reputation
222 Healthcare is a private GP clinic in Stokenchurch, founded in 2021. They offer high-quality healthcare services to both the local community and businesses. Whether it’s same-day GP appointments, home visits, vaccinations, or personalised services like weight loss support and travel health advice, 222 Healthcare is there to meet the needs of every patient. Their approach is all about delivering personal and responsive care, making sure each patient feels heard and well taken care of.
“Gathering clinical reviews was always important to us, but we wanted it to feel natural and unobtrusive. What stood out to us with Doctify was the seamless integration with our clinical system, Semble, which automated the entire review collection process. It’s made a significant difference – we’ve seen how much easier it is to convert interest into bookings. New patients now often book directly online, confident in their choice after reading our reviews.
The beauty of the process is how effortless it is. We’ve now accumulated 176 reviews on our practice profile without having to ask, which has been incredibly beneficial for our clinic. Our doctors truly appreciate how Doctify has helped us build a steady, authentic reputation over time.”
Dr Oliver Large
General Practitioner and Founder of 222 Healthcare
“Gathering clinical reviews was always important to us, but we wanted it to feel natural and unobtrusive. What stood out to us with Doctify was the seamless integration with our clinical system, Semble, which automated the entire review collection process. It’s made a significant difference – we’ve seen how much easier it is to convert interest into bookings. New patients now often book directly online, confident in their choice after reading our reviews.
The beauty of the process is how effortless it is. We’ve now accumulated 176 reviews on our practice profile without having to ask, which has been incredibly beneficial for our clinic. Our doctors truly appreciate how Doctify has helped us build a steady, authentic reputation over time.”
Dr Oliver Large
General Practitioner and Founder of 222 Healthcare
ROI
195+
Enquiries through Doctify
£135
Initial consulation fee
Visibility
2,360+
Doctify profile views
19,600+
Google search impressions
Feedback
280+
Reviews
4.97/5
Practice rating on Doctify
*Data covers all time periods with all stats combined for the practice and its two associated clinicians.
What have been the main benefits of using Doctify for your practice?
We’ve definitely noticed how much easier it is to turn interest into bookings. Previously, calls to support could be tricky, but now new patients often book directly online without needing to ask any questions. We’re confident this decision is influenced by the positive reviews they read, as we’ve heard from many new patients when asking why they chose us.
We’ve always preferred spontaneous feedback, as it feels more genuine, so we didn’t want to ask directly for reviews. But we knew validated reviews were crucial, especially to meet CQC requirements, so we needed more than just Google reviews. Doctify has fully automated the review process, which has been a huge help. As a clinic that values authenticity over showiness, the steady build-up of reviews (now up to 176!) without us having to ask has been incredibly valuable. Our doctors truly appreciate this authentic, effortless way to build trust and credibility.
What do their patients say about them?
How do you use the feedback from patients?
Most of the feedback we’ve received has been fantastic, and it’s been a great boost for the team. Out of 176 reviews, two stood out and prompted changes in our practice. One review made us more aware of the need to respond promptly to patients, helping prevent them from feeling rushed. The other highlighted the challenge some patients had in locating us, as we’re based upstairs in a busy NHS clinic. We’ve now improved the visibility of our signs, which has helped reduce frustration for those who had difficulty finding us.
How did you find the Doctify onboarding experience and support to date?
The onboarding process was really easy and smooth. The team took care of drafting the content for our practice, and we only needed to make a few small tweaks to describe our services and clinicians. The templates and clear instructions for the Semble integration made everything really straightforward.
We’ve been super happy with the support from Doctify, and it’s made a big difference to our clinic’s reputation. The positive reviews and the seamless booking process have brought more patients through the door and helped us build stronger credibility with commercial partners. Overall, the support has been fantastic, and we’re excited to continue working together and see even more benefits.
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