Case study: Dr Bryan Murphy
Dr Murphy's Google visibility skyrockets with 60,000+ search impressions
Dermatology | Belfast, UK | Dr Bryan Murphy
Dr Murphy wanted to empower patients to find the right care
Dr Murphy worked in Dermatology since 2015, and became a Consultant Dermatologist in 2019. He specialises in skin cancer management, minor skin surgery, genital rashes and both teenage and adult general skin problems including acne, rosacea, eczema and psoriasis. He is based in Belfast, Northern Ireland at Cathedral Dermatology Clinic and Kingsbridge Private Hospital but also provides video consultation services for Skindoc.
“I think it is really great that patients can read about other patients’ experience of not only me as a clinician, but also skin issues and treatments that they might wish to consult with me about.
I hope that patient stories motivate others to seek help with the right doctor – a patient’s voice speaks louder to other patients than what I can list about myself.”
Dr Bryan Murphy
Consultant Dermatologist
“I think it is really great that patients can read about other patients’ experience of not only me as a clinician, but also skin issues and treatments that they might wish to consult with me about.
I hope that patient stories motivate others to seek help with the right doctor – a patient’s voice speaks louder to other patients than what I can list about myself.”
Dr Bryan Murphy
Consultant Dermatologist
ROI
670+
Enquiries through Doctify
£250
Initial consulation fee
Visibility
4,370+
Doctify profile views
60,000+
Google search impressions
Feedback
250+
Reviews
4.94/5
Doctify rating
Why did Dr Murphy join Doctify?
I was hesitant at first, as I worried people wouldn’t leave feedback or comments would be negative.
However having chatted to colleagues then the Doctify team, I realised that feedback and comments aren’t just a reflection on me but can be helpful in directing patients to the right clinician for their first appointment.
What do patients say about Dr Murphy?
How does Dr Murphy use the feedback?
Of course, positive feedback is encouraging and reassures me that I am helping patients. Nonetheless, negative feedback offers me an opportunity to reflect and reach out to those patients to learn more about their experience and how I can improve. When a patient didn’t leave a five-star rating for explanation, I reflected on why this might be.
Some clinics are busy, and certain skin complaints require much more time than others. Going forward, if I feel that time hasn’t been sufficient for someone, I will either offer to bring them back at another time or dictate my letter directly to the patient, outlining our discussion and plan.
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